Brian Casel – Productize 2020

What is this course about?

Still freelancing and living project-to-project? Has your earning potential plateaued? Stuck wearing all the hats and doing everything yourself? If you wish you’d never have to write a lengthy proposal again or take a client who doesn’t value your work, then you’re not alone. Every freelancer hits these challenges at some point in their career. Even raising your rates and chasing after bigger fish won’t get you where you need to go.

Maybe it’s time for a promotion. Promotion? But self-employed web workers like us don’t have a boss we can butter up for a promotion to the corner office with the higher salary. No. We’re on our own.

So in order to truly level up in your career and gain that freedom you’ve been chasing all these years, then you’ll need to promote yourself.

That starts with making your transition from Freelancer to Business Owner.

What is a Productized Service?

From your customer’s perspective a productized service offers a specialized “done for you” solution with a compelling value proposition, packaged at a set price and scope.

From the founder’s perspective (that’s you), a productized service is one that runs systematically, and continues to produce and grow with or without your direct involvement.

Stop taking on any project just to keep the lights on. Start focusing what you do and who you do it for. Then streamline, systematize, and automate it to run itself so you’re free to focus on the bigger picture. No matter where you take your productized service, one thing is certain: You will have finally earned your promotion from Freelancer to Business Owner.

Trainings Included:

30+ self-paced video lessons
Comprehensive training for starters and seasoned founders alike. Whether you’re launching your first idea productized idea or you’re deep into scaling mode, this guide is for you. It delivers both strategic high-level guidance and actionable, step-by-step tactics.

Topics include:

  • Planning & Execution
  • Systems & Processes
  • Positioning
  • Onboarding
  • Value Propositions
  • Hiring
  • Pricing & Business Models
  • Marketing Funnels
  • Getting First Clients
  • Sales Process
  • Building Traction
  • Metrics & KPIs
  • Productized Consulting
  • Standardizing
  • Expansion
  • And more…

Ready-to-use Templates
Gain access to processes (SOPs), spreadsheets, templates, scripts, worksheets, and questionnaires—All designed to be ready for you to plug right into your business and put to use.

Guided lesson discussion in our community
Each lesson links to a dedicated discussion in the private forum where you can ask questions and share notes with others who’ve gone through the training.

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